WeChat secondary development refers to the secondary development of WeChat official account on the basis of the WeChat public platform, through the developer’s own technical means, to meet more personalized and professional needs.
WeChat public platform is a public platform for enterprises and individuals. Through the WeChat public account, a series of operations such as public account management, custom menu, message management, material management, user management, and data statistics can be performed. However, these functions sometimes cannot fully meet the needs of enterprises or individuals, and secondary development is required at this time.
The secondary development of WeChat can be carried out through the API interface of WeChat. Through the interface, users can obtain WeChat user information, send messages in groups, obtain materials, etc., and then carry out secondary development combined with their own technical means to achieve more personalized and professional needs.
For example, enterprises can implement custom menus through secondary development of WeChat to allow users to operate more conveniently; they can also customize graphic and text messages through secondary development to make the information more in line with the brand image of the enterprise; The WeChat payment function can be realized through secondary development, which is convenient for users to consume.
In short, the secondary development of WeChat is a method that allows enterprises or individuals to achieve more personalized and professional needs. The secondary development of WeChat official accounts through developers’ own technical means can make WeChat official accounts more Serve the needs of businesses and individuals well.
