WeChat public accounts refer to public accounts opened by individuals or organizations based on the WeChat platform to provide services, information and interactions to WeChat users. To develop a WeChat public account, you need to go through the following steps:
1. Register a WeChat public platform account
First of all, you need to register a WeChat public platform account. To register on the official website of the WeChat public platform (://mp.weixin.qq.com/), you need to fill in relevant information, including company/personal name, industry type, email address, etc. After successful registration, you will receive a confirmation email, click the link to activate the account.
2. Authentication of WeChat public account
Authenticating a WeChat public account can improve the credibility and authority of the public account, and at the same time obtain more functions and services. WeChat public account authentication is divided into personal authentication and enterprise authentication, and relevant certificates and materials need to be provided. After the authentication is successful, the official account will get a blue authentication logo, which will be displayed on the homepage of the WeChat official account.
Three, set up WeChat public account
On the WeChat public platform, you can set the basic information, menu, automatic reply, material library, etc. of the public account. When setting basic information, you need to fill in the name, avatar, profile, etc. of the public account. The menu can be set as a first-level menu and a second-level menu, and the menu content and links can be customized according to requirements. Auto-reply can be set to follow auto-reply, message auto-reply and keyword auto-reply, etc., which can be set according to different scenarios. The material library can upload pictures, audio, video, graphics and other types of materials, which is convenient for the release and management of public accounts.
4. Promote WeChat public account
Promotion is an important part of developing a WeChat public account, and it can be promoted in a variety of ways, including:
1. Set up a QR code on the homepage of the WeChat public account, allowing users to scan and follow;
2. Publicize on social media such as WeChat groups, Moments, Weibo;
3. Cooperate with other public accounts for cross-promotion;
4. Carry out offline activities, publicize public accounts, etc.
5. Operating WeChat public accounts
Operating a WeChat public account needs to constantly update content, maintain interaction, and increase user stickiness and activity. It can be operated by publishing articles, activities, questionnaires, etc., and it is necessary to reply to user messages and comments in a timely manner. Data analysis and user portraits can also be carried out to understand user needs and interests, so as to provide more accurate services and content.
Summary:
The development of a WeChat public account requires multiple steps such as registration, authentication, setup, promotion, and operation. In the development process, it is necessary to customize and optimize according to its own needs and user needs, and continuously improve the brand value and user experience of the public account.
