WeChat official account development is a very important task. It can be used to provide better services for enterprises, attract more users, and increase the popularity and influence of enterprises. In this article, we will introduce in detail how to develop a WeChat official account, including the registration, access, configuration of the official account, and some issues that need attention during the development process.
1. Register a WeChat official account
Registering a WeChat official account is the first step in developing a WeChat official account. Before registration, we need to prepare some necessary materials, including business license, organization code certificate, tax registration certificate, etc. The specific registration process is as follows:
1. Open the official website of the WeChat public platform (://mp.weixin.qq.com/), click the “Register” button to enter the registration page.
2. Enter the company name, official account name, official account type, service area, administrator account and other information, upload the business license and other materials, and click the submit button.
3. After submitting for review, wait for the WeChat review to pass, and then you can officially register successfully.
Second, access the WeChat official account
Accessing the WeChat official account refers to binding our development project with the WeChat official account, so that we can develop and test through the WeChat official account. The specific access steps are as follows:
1. Log in to the WeChat public platform, enter the “Development-Basic Configuration” page, and set the basic information of the official account, including the official account name, avatar, introduction, etc.
2. Click “Development-Interface Configuration”, fill in the interface configuration information, including URL, Token, EncodingAESKey and other information, and complete the access after verification.
Three, configure the WeChat official account
Configuring the WeChat official account refers to making some custom settings on the WeChat official account, including menu settings, automatic reply settings, material management, etc. The specific configuration steps are as follows:
1. Menu settings: On the “Development-Custom Menu” page, you can set custom menus, including first-level menus, second-level menus, etc. When setting the menu, it should be noted that the name and URL of the menu must meet the requirements of WeChat, and the type of the menu also needs to be selected according to the actual situation.
2. Auto-reply settings: On the “Management-Auto-Reply” page, you can set the content of automatic replies, including auto-reply for attention, auto-reply for messages, auto-reply for menu, etc. When setting up automatic replies, it should be noted that the reply content must meet the requirements of WeChat, and the reply method also needs to be selected according to the actual situation.
3. Material management: On the “Material Management” page, you can upload and manage various materials, including pictures, audio, video, etc. When uploading materials, please note that the format and size of the materials must meet the requirements of WeChat.
Fourth, WeChat official account development
WeChat official account development refers to the development based on the WeChat official account interface, including using WeChat JS-SDK for web development, using WeChat API for message push, and WeChat Pay for payment functions. The specific development steps are as follows:
1. Use WeChat JS-SDK for web development: use WeChat JS-SDK in web pages to realize some functions of WeChat, such as sharing to Moments, obtaining user information, etc. It should be noted during development that the authorization of WeChat JS-SDK needs to be carried out first, and the interface needs to be called according to the actual situation.
2. Use WeChat API to push messages: You can push messages through WeChat API, including text messages, picture messages, audio messages, video messages, etc. Attention should be paid during development, the authorization of the WeChat API must be carried out first, and the call of the interface should be carried out according to the actual situation.
3. Use WeChat Pay to realize the payment function: The payment function can be realized through WeChat Pay, including unified ordering, order query, refund, etc. Attention should be paid during development, the authorization of WeChat payment needs to be carried out first, and the interface needs to be called according to the actual situation.
5. Precautions
When developing a WeChat official account, you need to pay attention to the following points:
1. Comply with the WeChat official account development specifications, including information security, user privacy and other requirements.
2. Understand the latest developments and technological trends in the development of WeChat official accounts, and keep technological updates and innovations.
3. Handle user feedback and opinions in a timely manner to improve user experience and satisfaction.
Summary:
WeChat official account development is a very important task, which requires us to take it seriously. Before developing the WeChat official account, we need to register the WeChat official account, access the WeChat official account, and perform some necessary configurations. During the development process, we need to abide by the WeChat official account development specifications, and maintain technical updates and innovations. Finally, we need to deal with user feedback and opinions in a timely manner to improve user experience and satisfaction.
