Presumably many merchants have chosen to enter the platform because of the commercial value that WeChat mini programs can bring. However, during the operation process, they also found that they could not easily acquire customers, and there was not even the slightest problem of user traffic. In fact, it was related to themselves. I didn’t understand that SEO optimization is also needed in mini program operations!
After keyword optimization is done, the rankings searched by users will be higher, and the corresponding click-through rate will increase accordingly. So today I will introduce some tips on mini program ranking optimization. !
Assured content quality will increase inclusion
Currently, WeChat supports Souyisou to display related service and product information in WeChat mini programs. Once included, the corresponding can bring more accurate user traffic, so for merchants who want to attract traffic and gain For customers, it is necessary to ensure the quality of the content. In fact, the principle of inclusion is similar to that of Baidu engine. When the quality is higher, the ranking will be higher. On the contrary, content with poor quality can easily be blocked and cannot be searched by users. .
Use WeChat index to obtain search popularity
On the basis of using the WeChat index, we can obtain the words that are highly searched by users and add them to the product names, titles, services and information in the mini program. This can greatly improve the search results when users search for keywords. It can increase the exposure of the product or service, thereby bringing about a relative conversion effect. However, it should be noted that these can only be achieved after the content is included, so the content must be of high quality.
Clearly simplify the page, which is conducive to engine indexing
Finally, this point is actually similar to the crawling principle in Baidu SEO. The page structure in the mini program must be clear and conducive to the engine’s crawling and inclusion. Otherwise, the inclusion rate will be reduced, so it also needs to be implemented during the operation process. It is necessary to optimize some products, information titles, etc. and image parameters to make the page more smooth when opening, less prone to lags, and easier to crawl.
Therefore, merchants must make good use of SEO optimization, so that when the ranking is improved, they will bring corresponding potential customers to their WeChat mini programs.
