The popularity of WeChat mini-program development is obvious to all. Among them, the group-buying mini-program has a “unique” marketing advantage that has led many merchants to choose to develop online businesses. However, although the group-buying mini-program is good, why not Knowing how to operate and carry out online activities will not bring about the effect of attracting new customers and creating user fission for merchants. Therefore, it is very necessary for merchants to carry out reasonable planning activities and set up group-buying mini-programs, so that the role of “group-buying” can be brought into full play. So today the editor will talk about how to carry out setting activities in the group-joining applet?
1. Consider comprehensive factors such as product price, characteristics, user preference, and practicality to determine participation in the activity. If the selected product is not practical or not liked by accurate users, even if the activity is set, Unable to arouse users’ enthusiasm to participate.
2. Determine the group-buying time: The opening time of the group-buying mini-program activity will actually affect the ability to bring more order conversions after the activity is carried out. Therefore, it is also necessary to consider the opening time, end time, and start time before launching the activity. How long to wait is best determined based on the merchant’s actual product inventory time and the effect of group grouping after it is enabled.
3. Determine the number of people in a group: If the number of people in a group is set too high, it will definitely affect the conversion rate of group orders, but if the number of people in a group is set too low, it will also affect the cost of goods and ultimately reduce the scope of fission. Therefore, the number of people in the group needs to be set appropriately, generally around 2-4 people.
Because the group-buying mini program has its own promotion and fission marketing conversion effects, merchants can achieve the purpose of quickly attracting new customers and once again promoting user repurchase once it is operated. Therefore, they should pay more attention to various aspects when operating the mini-program to set up group-buying activities. When it comes to details, only by considering users in all aspects can group-buying activities accumulate a huge number of users for merchants and bring actual order conversion benefits.
