Why is e-commerce so successful? Presumably many physical merchants have different answers, but the most important factor is that it highlights the “convenience and discount” shopping form, allowing users to feel a real experience throughout the entire purchasing process. The development of e-commerce in recent years It has been in a stagnant stage. As the cost of obtaining public traffic has increased, the e-commerce traffic dividend has disappeared. The next few years will be the most critical for physical stores. If you want to “turn over”, you must find the right way to develop. Then we Let’s see what “turnarounds” there are?
1. Development platform: mini program, WeChat user traffic
In the future, WeChat mini programs will quickly spread to physical stores in many industries. Now many merchants have begun to develop WeChat mini programs to sell their own products and services. The more popular ones include: community group buying mini programs, catering mini programs, Medical and health applets, etc., mainly take a fancy to the 1 billion user traffic on the WeChat platform, and because of the social nature, they can spread quickly and create user fission.
2. Operation model: new retail, combining online and offline
For merchants in physical stores, the new retail operating model is the best way to solve the problem of blocked sales channels and difficulties in acquiring customers. In the future, offline physical stores will definitely not operate in a single offline sales format. At present, many catering stores have used WeChat mini programs to implement the online and offline integration model, which has increased profitable orders several times, and the effect is also very significant.
3. Promotion model: new marketing, various ways of playing
When operating a physical store, another cost factor is to carry out marketing and promotion activities offline. However, due to the insensitivity of current users to marketing activities, it is easy to have the effect of “high investment, low return”, and small businesses The various marketing methods in the program mall can help merchants acquire users and achieve the dual benefit of online sales + online sales.
So it is not difficult to understand that the gap between e-commerce and physical stores can be leveled with the help of mini program tools, and the e-commerce model will become a “past tense”, but it does not mean that you only need to develop mini programs. It has turned around, but it is necessary to continuously improve and optimize the online and offline user experience in order to become a new profit-making operating model after the turnaround.
