With the increasing number of users using mini programs, many companies have begun to develop WeChat mini programs. However, many companies do not know that WeChat mini programs have two forms: customized mini program development and template mini program development. When some companies face fierce competition in the WeChat mini program market, they will be more willing to choose customized WeChat mini program development.
Why do companies choose to customize and develop WeChat mini programs?
1. Enjoy ownership of the mini program source code
As we all know, there is a difference between customized development of WeChat mini programs and template development of WeChat mini programs. Template mini program development applies inherent templates, and enterprises do not have source code, while customized mini program development does have source code. When customized mini programs After the program development is completed, the company enjoys ownership of the mini program source code. If the company later needs to upgrade and revise the mini program due to development needs, secondary development is possible. Some template mini-programs require annual fees to continue to be used after expiration, and secondary development of the mini-programs is not available.
2. Meet the current development needs of the enterprise
In the early stage of planning and developing mini programs, some companies will clearly make detailed plans such as development planning and target positioning based on the current development status of the company, and make relevant plans for the later operations of the mini program, as well as promotion and marketing plans. Therefore, if you choose to develop a customized mini program, you can determine the relevant functions and necessary marketing tools of the mini program based on the marketing strategy and target positioning planned in the early stage, which will also help the company to better carry out marketing and publicity work in the later period.
3. Improve user experience
The purpose of enterprises developing small programs is to achieve marketing, and to achieve effective marketing, they must be loved by users. The optimization of page design and the innovation of related functions cannot be well implemented by template applet. To a certain extent, it is difficult to meet the needs of WeChat users. Users will not get a good experience and the conversion rate will also be reduced. Each page and each function of the mini program can be rectified and optimized according to the needs of the enterprise. The enterprise can customize and develop according to the needs of users and the characteristics of its own products, thereby improving the user experience.
If an enterprise chooses to customize the WeChat applet, it can enjoy ownership of the source code of the applet, and can carry out secondary development of the applet at any time, and can improve the user experience to a large extent, thereby achieving good marketing effects.
