The WeChat public platform is developed to express corporate information, services, activities and other contents through WeChat web pages. Users can generate WeChat 3G websites through simple settings. Display the corporate brand to WeChat users through the WeChat public platform, reduce publicity costs, establish one-to-one interaction and communication between the company and consumers, and connect consumers to the corporate CRM system for promotion, promotion, publicity, after-sales, etc. A mainstream online and offline WeChat interactive marketing method has been formed.
New Mileage, a professional Shanghai WeChat development company, is here to talk to you: What are the benefits of WeChat public account development?
1. WeChat public account development cost is low
The development costs, operating costs, and promotion costs of WeChat official accounts are much smaller than those of native apps.
2. Accurate marketing positioning
WeChat public account promotion can achieve precise information push through user grouping and geographical control in the background.
3. Huge user base
According to statistics, there are as many as 600 million people active in WeChat groups every day. Relying on such a high-traffic platform, WeChat public accounts have no worries about the number of users. Where there are many people, huge wealth can be generated.
4. Strong user stickiness
In addition to attracting users to register, a platform can only prove that the platform experience is better if it can retain users. WeChat is a communication tool. The characteristics of real-time communication determine its use value. Sharing in Moments allows social relationships to replace point-to-point interactions. It has great influence. The WeChat official account relies on the WeChat large traffic platform, and its user stickiness is unmatched by any other product.
5. Huge profit margins
In recent years, many people have made a fortune relying on WeChat. If they miss WeChat business, they must not miss WeChat official accounts. Many companies have developed WeChat official accounts one after another, changing the traditional marketing model and focusing on content output. Then it drives consumption, is easily accepted by the public, and is willing to pay online, which brings huge profit margins to enterprises.
6. No matter how small an individual is, it has its own brand
This is the original intention of WeChat design, and now many small businesses have realized their brand dreams. The WeChat public account greatly spreads the corporate image and facilitates brand output. It integrates corporate news media release, product information release, consumer interaction, product promotion, new product display, and online payment. It has high information acceptance and convenient payment.
